7 Blog Topics Coaches Can Write About (ICF Blog)

When I first started blogging for my coaching practice eight years ago, I was clutching at straws to come up with ideas for what I could write about. I knew that there were many professional coaches who were successfully blogging, yet I struggled with blog topics.

There are many benefits for coaches who blog. According to Hubspot, firms that blog have 55 percent more traffic to their websites, 97 percent more inbound links and 434 percent more indexed pages, compared to those that do not. Blogging can translate to new clients as long as you have a plan. This article will help you plan seven specific topics to write about on your coaching blog.

1. How to do something

Demonstrating for your prospective clients how they can do something can be very powerful. When you provide a step-by-step guide to accomplishing a desirable feat, you can stir up great Internet traffic. Some of my most powerful blog posts have been “how to” do something step-by-step.

Here are a few coaching how-to ideas:

• How to create a self-care routine
• How to be more efficient with time
• How to create a balanced life
• How to write a vision for your successful business
• How to create a life plan
• How to hire a coach

2. Answer typical coaching questions

Your clients and prospects have questions about achieving their goals. What are those questions? Can you write a blog post series out of those questions? Within your coaching area of expertise, answer the most frequently asked questions on your blog:

• Is work-life balance achievable?
• How does one work with difficult people?
• Is it possible to be truly happy?
• I received a job offer. How do I decide if the company is in-line with my values?
• How do I plan for a financially successful business?
• What’s the best way to increase one’s personal standards?
• What limiting beliefs are holding you back in life?

3. Storytelling

Share information about you and your coaching journey. What is your point of view? What was your epiphany? Share with your audience:

• What values help you to be a balanced person?
• Share a case study (after receiving client approval and changing personal details).
• How did you become a coach?
• What lessons have you learned along the way?

4. Issues you are helping your clients with

What problems or issues have your clients run into lately? Without giving away client details, how can you turn the problem into a blog post to help other prospective clients find a solution?

• How to effectively delegate so that you can focus on your business
• What to do when you find out you’ve been passed over for a promotion
• How to plan ahead so that you’re proactive rather than reactive

5. Create lists

What are your favorite things that you can share with your readers? Lists can be a great way to parlay your blog post into additional posts and then link them all together.

• 9 life goals to build your best future
• 5 things to do on your “staycation”
• 7 reasons why I love being organized
• My favorite life planning tools
• 6 popular self-improvement websites
• The best career tools for women

6. Reviews

When you review products or services, you help others navigate the decision making process and you offer your unique point of view.

• Book reviews – top 3 books on personal development
• Website reviews – career tools, leadership styles, brain tools
• Lifestyle reviews – top 5 happiest cities

7. Interviews

This is my favorite way of coming up with ideas for my blog. Interviewing guests on topics related to your coaching area of expertise can be fun and rewarding. When you interview an expert, their expertise rubs off on you.

• Professional organizers
• Image consultants
• Clients with challenges
• Other coaches who don’t share your target client

Conclusion:

The topics you can write about on your blog are limitless. Use your imagination and write something helpful. You don’t need to write a dissertation, you just need to provide value. Think about your target client. What do you know that they would love to learn? Start with what you know and build from there.

Written by Suzanne Muusers .

The article is not written by the staff of the Academy of Coaching Excellence, we don't own the rights. It was originallly published at the ICF website. If you liked this, read other great articles at the ICF website.